Step into the metaverse with the BBC! Discover how we boldly entered Roblox and connected with a whole new generation. This session unveils the creative journey behind bringing our most iconic brands to life in a virtual world, the challenges we faced in engaging young audiences – and the innovative ways we overcame them. If you're curious about how legacy media can thrive in digital playgrounds, this is a story you won't want to miss. Elizabeth Mathieson (BBC Children's) Leading the digital development team, focusing on the future thinking, strategic direction and development for BBC Children's, as well as leading the games content production team and apps product development for CBeebies and CBBC, including the CBeebies Playtime Island, Go Explore, Get Creative and Storytime apps. More information and lectures at: https://www.ceeanimation.eu https://www.ceeanimation.eu/experience/cee-animation-experience/ https://www.facebook.com/ceeanimation/ CEE Animation Experience is a series of webinars organized in cooperation with selected partners in the CEE region. This activity targets animation industry professionals, who will gain new insights as shared by top regional and world experts and get a rewarding experience of film production directly.
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